Reports are the ideal way to analyse your campaign results and define automatic alerts on your indicators.
Statistical reports allow you to analyse in depth all your collected data.
With reports, you get a statistical view at a given time, such as a photograph. This allows you to accurately analyse the performance of your campaigns based on very precise business indicators.
Statistical reports are complementary to decisional Dashboards (learn more about Dashboards).
In a report, you can cross-reference data from all your campaigns, define alerts on indicators (which inform you when thresholds are reached), export the report (to PDF, HTML, CSV or XLS), or share it by email with your collaborators (once or periodically).
Some examples of reports
Single dimension bar chart :
The following is a report that illustrates the number of responses among the proposed modalities for the question:
"To find your decorating ideas, how do you get inspired?" :
- In your favorite shops
- You are looking in different places
- Other (unanswered)
Pie chart :
Another illustration with a pie chart type that displays the number of answers (in percentage) per persona.
Two dimensions bar chart :
Another example of a graph which, this time, takes into account two dimensions.
A. The answer "Yes" or "No" to the question "Would you like to be contacted on your mobile by Design Concept?
B. Which persona has answered the question.
Spider Chart :
It is used to represent on a two-dimensional level several datasets (usually between 4 and 12 to keep the graph readable). Each axis, which starts from the same point, represents a quantified characteristic.
For example, here is a representation of the responses to a personality quiz: