Email deployment is a powerful feature that allows you to customise the message that will invite your respondents to participate to your survey.
You can also directly integrate the first question of your campaign in the email to increase your participation rate!
Email deployment is characterised by two main steps:
- The creation of an email deployment.
- The setup of an email deployment.
The creation of an email deployment.
Go to the Deployments menu.
Click on the button Create new deployment.
Two survey experiences are available:
- A classic deployment: a normal type of survey display.
- Conversational deployment: a type of display that provides an interactive experience with the respondent. The survey is conducted as if it were part of a conversation.
So select the experience.
Then choose the email deployment.
Select the sender you want (MyFeelBack or your own provider).
>> Note: if you send your Email via an external service, you'll have to copy your integration code and insert it in your email from your external service.
Select the campaign you want to deploy,
Then give a name to your deployment.
The setup of an email deployment
You have 8 steps to setup your email.
1. Choose the Broadcast list who contains your contacts (if necessary, check this: create or import a new broadcast list)
2. Select the Email template (if necessary check this: create an email template).
3. Choose the Segment who will be attached to your deployment (check this article if necessary: create segments).
4. Choose the integration mode of the survey.
You have the choice between two types of integration by email:
- The first question of my survey, allows you to integrate your first question directly into the body of your e-mail. This significantly increases the response rate of your surveys! The respondent is then redirected to the next part of your survey.
Check this article: how to add a question directly inside my emails.
- The url of my survey, allows you to share your campaign by a simple link, or even to integrate this url to an image or a button in your email. When you use the URL of your survey, we recommend that you generate an URL to attach your attributes to the deployment link in your email.
Check this article: how to attach attributes to a deployment url.
5. Select the language of your email from:
- The Original template language is the one you used to write your email.
- The Contact's language is the language assigned to the participant.
- The Contact country's language is based on the respondent's location (depending on the web browser).
- The Force language, you can force the deployment to a desired language. For example, if you are broadcasting your campaign to American expatriates in a foreign country but want them to be able to respond in english, even if they are geolocalised abroad and are using tools in a different language.
6. Select the type of solicitation you want from the choice list.
You can choose not to distribute your campaign to your contacts who have already been solicited for a certain period of time. This means that if your contacts have already received a request to participate, they will not receive a new request during the time you define.
This allows you not to collect duplicate answers, but especially not to unnecessarily disturb your contacts who have already received a request to participate in your survey.
7. Send only to contacts updated.
You can choose to check the Send only to contacts updated box, if you do not want your contacts already solicited to be solicited again (always respecting the chosen unsolicited period). Thus only the updated contacts will receive the email the next time you send it.
8. Define if you want to send your email immediately or later.
This option allows you to determine if the deployment email is sent immediately or if it will be sent on a defined sending date.
You can now save your deployment and then activate it.
Your deployement is now ready.
All you have to do is test your deployment (learn more about the test mode here) and send out invitations to answer your survey.
Examples of email deployments.
Here is an example of email deployment with the integration of the first question of the campaign in the body of the email.
Here is an example of an email preview with a button containing the URL of the deployment.