If you want to send engaging smart surveys to your Adobe Campaign contacts, enrich your contact records in real time with high value customer data or even empower your teams with actionable real time insights right from Adobe Campaign, you should connect your Adobe Campaign and MyFeelBack accounts together.

Find how by following those few steps:

1- Requirements
 In order to configure your mapping, you have to make sure your campaign is correctly set up.
 In order to design a precise and meaningful mapping, you should start by identifying what you want to map (i.e. what information you want to send to Adobe Campaign).

In your survey, please identify your Attributes (and create some if you don't have any). You don't have to use Attributes, but most of the time, it allows you to easily exploit the identity of your respondents (and then link it to the correct Contact record in Adobe Campaign). As a best practice, we recommend to create an "email" Attribute to find corresponding email fields between your respondents and your Adobe Campaign contacts database. Also, add Tags in your questions to identify them easily once you will be creating the Mapping between MyFeelBack and Adobe Campaign.
 
 As Adobe Campaign is not cloud based, we need to plan a technical intervention in order to connect MyFeelBack to Adobe Campaign.

2 - Connect to Adobe Campaign 

Then you need to connect Adobe Campaign to MyFeelBack. Go to Settings in the side menu and click on Adobe Campaign in App Integrations.

You can now "Connect to Adobe Campaign" and enter your Adobe Campaign credentials.

Please notice we need to plan a technical intervention to connect MyFeelBack to Adobe Campaign.

3 - Mapping
 Once you are connected to Adobe Campaign, you can design your Mapping. In the side menu, select "Settings" and then "Mappings" in Campaigns.

Click on the "Add new mapping" green button :

Then select Adobe Campaign.

You can now set your Adobe Campaign Mapping:

1/ Name it to easily remember it ("Cart abandonment mapping").

2/ In Distant App object, select the element you will feed inside Adobe Campaign. As an example, select "Contact" to add content in a field inside a Contact.

3/ The Identification field is really important to link a contact between MyFeelBack and Adobe Campaign. As an example, we choose to identify our customer thanks to his email address (which has to be the same in MyFeelBack and Adobe Campaign for the mapping to work).

4/ The Operation allows you to choose to either create a new entry on Adobe Campaign (Creation), update an existing entry by writing over an old one (Update), or even create an entry if the data does not exist yet and update if there is already existing data (Create or Update).

5/ You now have to fill the Mapping fields:

- Internal objects are the information to find in MyFeelBack (in this case, a question associated to a Tag named "Abandon").
 
 - External fields are the fields which will be modified in Adobe Campaign (in this case, a field called "Reason of non purchase" in your Contact sheet in Adobe Campaign).

- Transformation is used only in very specific cases. It allows you to modify the format of your data (example: change a phone number from +001943XXXXX to 943XXXXX).
 
 In our example, we want to identify the respondent via the "email" Attribute as MyFeelBack Internal object, and feed its answer to the question tagged "Abandon" to the "Reason of non purchase" field in Adobe Campaign (External field of my Contact sheet in Adobe Campaign).

Do not forget to save your modifications.

4 - Actions
 Once your mapping is ready, you need to use it in an action inside your corresponding Campaign to make it work. On the "Set actions" tab of your Campaign, define your "when" and "if" conditions and make sure to select "Feed an application" as the "Then" condition.

In our example, our scenario basically says: "When" a page is submitted and "If" this Page is called "Abandoning", "Then" Feed an application with this specific mapping. Do not forget to save your modifications.

In Actions, you also can "Subscribe to a service". It allows you to automatically subscribe or unsubscribe someone to your newsletters.
 To do so, set up a new action: 

Then, choose "Subscribe to a service":

Configure the email directly in the field or get it through a question or an attribute. Then you only have to choose to subscribe or unsubscribe this email from the service.

Don't forget to Save your scenarios before to leave the page.
 
 All you need to do now is to deploy your Campaign and verify that everything works well in Adobe Campaign.

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